NIRVAN - Creative Link between Science and Strategy

Empowering Healthcare Business Knowledge and Practice

We are the outsourced knowledge facilitators for healthcare organizations and professionals by acting as their strategists and executors. We facilitate medical marketing and brand building initiatives.

We provide relevant knowledge and training required to upgrade the practices and scientific content development of healthcare organizations and professionals.

Services for Healthcare Professionals

Managing practice is the “New Mantra” for success.

NIRVAN has initiated a series of workshops for training the medical professionals in the following areas:

1. Medico – Marketing tools to build medical practice.

2. Effective Doctor-Patient Relationship.

3. Essential soft skills requirement in relationship focused profession.

Services for Healthcare Organizations

Medical Marketing in Healthcare Sector - Pharmaceuticals, Diagnostics, IT- Healthcare, Consumer Healthcare, Medical Device and equipments, Medical Practitioners, Others areas – Stem cells, Genetics, Research, hospitals etc.

• Scientific Knowledge Facilitator

• Creative Medical Concept Development

• A 21st Century View of the Healthcare "Customer Relationship”

• Scientific Sales and Marketing Facilitator

• Design and Event Facilitator

• Simplified Scientific / Sales & Marketing training

We provide – Healthcare Consultancy, Scientific promotional and educational literature, Scientific website content, Scientific meeting facilitation, Patient awareness programs, Key Opinion Leader advocacy, Doctor retention programs, Scientific / Sales and Marketing training, Management and soft skill workshops for medical professionals.

For further details contact: ratanshalini10@gmail.com

Nirvan Life Sciences Pvt. Ltd.: Changing attitude towards Patient - Physician Relationship

Nirvan Life Sciences Pvt. Ltd.: Changing attitude towards Patient - Physician Relationship

Managing Patients and Practice - WORKSHOP PROFILE

NIRVAN has initiated the project of training doctors in the following areas:


1. Effective Doctor-Patient Relationship
2. Essential soft skills requirement in relationship focused profession
3. Medico – Marketing tools to build medical practice.

 

Goals of the workshop

• To enhance ability to apply different approaches to handle relationship with their patients.
• To equip the participants with the soft skills to handle their patients and practice effectively.
• To equip the participants with a strong background in the basic principles of medical practice management.
• To help participants to become familiar with the language of Healthcare marketing.
• To manage team of doctors, nurses and support staff for enhanced productivity.
• To maintain harmony in professional and personal life.

Workshop Methodology: The course will be delivered using a variety of methods including interactive lectures, case studies, group discussions and presentations.

 

For details please contact:

Dr. Shalini Ratan, MD

Founder and Chief Knowledge Facilitator

Nirvan Life Sciences Pvt. Ltd.

Mumbai - 400101

M – 9820218176

E-mail: ratanshalini10@gmail.com,info@nirvanlifesciences.com

http://nirvanlifesciences.blogspot.com/

http://in.linkedin.com/in/ratanshalini10

 

 

 

 

Evolving role of Doctors: CLINICIANS TO MANAGERS

Enhancing Doctor - Patient Relationship is an area of importance today. There is a need of empowering and engaging patients in the technology driven era which largely depends on the doctors.

Medical Practice Management systems should be adopted by doctors to excel in today's competitive world. A doctor is one who after the completion of his degree has no campus selection, only MBBS is not sufficient for him/her, no formal training in management and less pay scale in hospitals. Then without any training of how to run business he starts a Clinic. A doctor is not suppose to market his practice to inform people about his existence becoz it is considered to be unethical. Therefore many students after MBBS are now joining management. This changes their line from a practitioner to a corporate manager. But what about those doctors who want to practice ?? This was the basic idea for them to become doctors. With so many corporate hospitals coming up what will happen to individual practitioners if their outlook is not changed to upgrade with time.

Teaching of soft skills is lacking in the medical curriculum. Doctors are made aware of the latest in medicine but not necessarily the latest in Healthcare.

There are various management courses like Healthcare management, Hospital management, Pharmaceutical management and many more.Should not there be Patient Relationship Management teachings in the medical schools and also Medical Practice Managememnt courses in B schools ???

Our company NIRVAN Life Sciences Pvt. Ltd. has taken a small step to reach out to doctors conducting workshops to make them learn, understand and create awareness about these latent needs.

NIRVAN Life Sciences in an event organised by Indian Medical Association, Mumbai 0n 28th March, 2010

A Questionnaire Survey was done for "Reality Check Up of Medical Practice" to assess the need of the doctors to build their Medical Practice.

Feedback of doctors:

.Out of all the doctors participated in the exercise, 88% were General Physicians, 7% were Surgeons, 5% from other Specialties.

.96% were M.B.B.S & remaining 4% were D.G.O, B.H.M.S and B.D.S etc

.99% of the doctors were in private practice & 1% with hospitals

.90% of the doctors feel that they face challenges in educating the patient at some point or the other.

.80% of the doctors gave feedback that they were not able to spend enough time with the patients.

.96% of the doctors were interested in knowing how to build their practice.

.96% of the doctors were interested in using IT tools to build their practice.

MCI prohibits doctors from taking gifts

Being in the pharmaceutical industry for 9 years I can understand both sides. According to industry people, doctors don’t want to know about science so there is no other way of promotion. Now it is doctors who started the practice or it is the industry who started pampering doctors???? This is like chicken came first or the egg !!!!

Well this was a conventional way of relationship between healthcare industry and the doctors. What it should be now ????

In my opinion now the relationship between healthcare industry and the doctors should be of “ Empowerment “ . This should include industry to focus more on gifting updated scientific information to doctors, making promotional strategy more science driven, providing a platform for doctors to educate their patients etc. From Industry to Doctor relationship, now it should be Industry to Doctor to Patient relationship. This would help doctors gain more credibility in the eyes of their patients. This would also improve Doctor-Patient Relationship and ultimately Industry-Doctor Relationship.

I feel rather than finding the loopholes in the policy both Industry and Doctors should embrace the idea and work on it with mutual understanding.

Changing attitude towards Patient - Physician Relationship

What is meant by being a Patient?

A person who has physical or mental ailment which can lead to some dissociation between body and mind. This state makes the person vulnerable, stressed, anxious, scared with lot of expectations and demands from the healthcare provider. From here evolves a special bonding when a prospective patient seeks the advice, care, and/or treatment of a physician. This is Physician-Patient Relationship.

The physician is readily recognized and accepted as the guardian who uses his specialized knowledge and training to benefit patients, including deciding unilaterally what constitutes a benefit. Until about 30 years ago, it was the typical mode of medical practice. One advantage to this approach was that patients did not have to bear the burden of decision making.

According to Med J of Bioethics, 2004 this “paternalistic model” of medical decision-making have treated the patient alone outside of his or her social context as the subject in the physician-patient relationship.

In the “informative model”, the role of the physician is relegated to that of a technical specialist who only provides the patient with the relevant information, leaving the patient to decide on his own. The advantage of this model is that patients are empowered as active participants in the decision making process.But this may be more harmful for patients to exercise their rights of autonomy to overrule doctor’s choice.

These two models may be viewed as two extremes of a swinging pendulum.
Many patients may not be prepared or ready for absolute autonomy, and may be best served by a model called “guided paternalism” whose objective is to strive to enhance and optimize the patient’s autonomy.

So in the “deliberative model” the final say ultimately reside with the patient who has to live with the consequences of the medical decision and the physician is seen as a teacher and a friend who helps the patient in value clarification and in processing the various potential interventions.

The aim is not only to discuss what the patient could do, but also what the patient should do in a particular situation. This will help the patient to formulate plans and make decisions that are most authentic and relevant to him. Such a model that provides for professional guidance is especially relevant in this Internet age, where patients are flooded with information, some of which are unprocessed and lack validation.

The physician needs to cultivate a partnership with the patient, and together negotiate a management plan which allows for physician’s professional recommendations and for patient’s ideas, concerns and expectations.

In this relationship doctors are medical experts and patients are personal experts. Each participant learns from each other’s expertise and using that gained knowledge arrive at a mutually agreeable treatment plan.

It is important for physicians to acquire effective patient centered communication skills that are essential tools to promote patient understanding and participation.
This model of care can be described using various terms -- empowerment, informed choice, patient centered where patient is at the center and is actively involved in his or her own health care.