Being in the pharmaceutical industry for 9 years I can understand both sides. According to industry people, doctors don’t want to know about science so there is no other way of promotion. Now it is doctors who started the practice or it is the industry who started pampering doctors???? This is like chicken came first or the egg !!!!
Well this was a conventional way of relationship between healthcare industry and the doctors. What it should be now ????
In my opinion now the relationship between healthcare industry and the doctors should be of “ Empowerment “ . This should include industry to focus more on gifting updated scientific information to doctors, making promotional strategy more science driven, providing a platform for doctors to educate their patients etc. From Industry to Doctor relationship, now it should be Industry to Doctor to Patient relationship. This would help doctors gain more credibility in the eyes of their patients. This would also improve Doctor-Patient Relationship and ultimately Industry-Doctor Relationship.
I feel rather than finding the loopholes in the policy both Industry and Doctors should embrace the idea and work on it with mutual understanding.
It is a good Initiative by the MCI, The marketing investments to be more directed to support the patients. Especially some workshops on patient Adherence etc which is a win win situation.
ReplyDeleteThis should have happened long back nevertheless it is in place