Enhancing Doctor - Patient Relationship is an area of importance today. There is a need of empowering and engaging patients in the technology driven era which largely depends on the doctors.
Medical Practice Management systems should be adopted by doctors to excel in today's competitive world. A doctor is one who after the completion of his degree has no campus selection, only MBBS is not sufficient for him/her, no formal training in management and less pay scale in hospitals. Then without any training of how to run business he starts a Clinic. A doctor is not suppose to market his practice to inform people about his existence becoz it is considered to be unethical. Therefore many students after MBBS are now joining management. This changes their line from a practitioner to a corporate manager. But what about those doctors who want to practice ?? This was the basic idea for them to become doctors. With so many corporate hospitals coming up what will happen to individual practitioners if their outlook is not changed to upgrade with time.
Teaching of soft skills is lacking in the medical curriculum. Doctors are made aware of the latest in medicine but not necessarily the latest in Healthcare.
There are various management courses like Healthcare management, Hospital management, Pharmaceutical management and many more.Should not there be Patient Relationship Management teachings in the medical schools and also Medical Practice Managememnt courses in B schools ???
Our company NIRVAN Life Sciences Pvt. Ltd. has taken a small step to reach out to doctors conducting workshops to make them learn, understand and create awareness about these latent needs.
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